AITP of Southern New England

March 2000 Meeting

Return on Investment Analysis for E-Business

Speaker: Bill Eisele, Research Analyst for Hurwitz Group

In the race for capturing e-Business revenue opportunities, companies around the world are encountering a host of benefits not previously anticipated with traditional ROI analysis. These benefits include identifying new market opportunities, decreasing time-to-market, and improving customer service through supply chain management benefits. With its innovative Return on OpportunityTM (ROO) metric, Hurwitz Group is helping companies measure the explosive potential for top-line revenue impact. In recent months, Hurwitz Group has interviewed more than 100 companies to determine how they rate their own success in the e-Business gold rush. This presentation will share the findings of this research, and offer pragmatic recommendations for prioritizing e-business initiatives to ensure rapid success.

Bill Eisele is a Research Analyst with Hurwitz Group. As a member of Hurwitz Group's e-Business Application Strategies team, Mr. Eisele covers international e-Commerce, Customer Relationship Management (CRM), Supply Chain Management (SCM), Business Intelligence (BI) and other e-Business applications.

Mr. Eisele has eight years experience in high technology, public relations, consulting and journalism. Before joining Hurwitz Group, Mr. Eisele reported on Silicon Valley industry trends and developed collateral and messaging for industry leaders Micron Electronics, Seagate Software and others. Hurwitz Group is a consulting and research company known for pragmatic, business-oriented advice and assistance with business-to-business, e-Business and IT initiatives.